Amplifying the Experience
The Power of An Iconic Brand
BRINGING CULTURE TO LIFE
Rolling Stone tells the stories that move the world and shape generations. Reaching over 60 million people worldwide, our unique brand of intimate, unapologetic storytelling continues to illuminate and inspire the culture of our times. Never has there been a better time than right now to bring this influence to new arenas.
BRAND PILLARS
Access
Exclusive, insider access to the people who change the world
AUTHENTIC
An unapologetic look at the past, present
and future
and future
PURPOSE
Rebellious spirits who are fierce advocates
of truth
of truth
STORYTELLING
Legendary journalism that captures the essence of the times
An Experience Brand
RIPE WITH OPPORTUNITY IN THE HOSPITALITY INDUSTRY.
Rolling Stone is an All-Access Pass to those who want to know what’s going on, and where things are going. By delivering a mix of authentic, purpose-driven storytelling and a fresh perspective on the topics of the day, the Rolling Stone experience remains original, insightful, and captivating to anyone who wants to be in-the-know.
In contrast with traditional hospitality concepts, Rolling Stone is a multi-media haven for timeless storytelling, behind-the-scenes anecdotes and unapologetic culinary artistry open to all.
Source: comScore May, April, Feb 2021, Google Analytics April 2021
SPOTLIGHT LOCATIONS:
Types of Venues We're
Looking For
CITY CENTER
LOCATIONS
2,500 - 5,000 sq. ft.
Freestanding or Anchor
Food & Beverage
Live Music Space
Freestanding or Anchor
Food & Beverage
Live Music Space
AIRPORT F&B LOCATIONS
< 3,500 sq. ft.
Terminal Locations Food & Beverage
Terminal Locations Food & Beverage
LIVE MUSIC
VENUES
> 5,000 sq. ft. Freestanding or Anchor
Live Music Space
Bar Food Service
Live Music Space
Bar Food Service
THE KIT OF PARTS:
Flexible spaces create unique experiences
The kit of parts allows for flexibility to make each venue unique. The brand being many things to many people means the concept must build in different experiences to deliver a consistent vision across the portfolio, yet offer a truly unique, local, branded experience in every location.
THE MENU:
Cultured cuisine
feat. global & local favorites
IDEAL LICENSING PARTNER:
We want long term partners and authentic commercial relationships that are transparent, profitable and fun.
We tend to prefer partners who have experience in food and beverage or hospitality as this leads to fewer surprises. They will be passionate about our brand and our food and will be obsessive about bringing it all together. They will work with us to create an immersive and memorable setting that brings our brand to life and leaves our customers yearning for an encore.
We will require a minimum of $1MM USD in cash or liquid assets, plus substantial net worth and access to additional financing. Experience in real estate, operations, financing and supply chain are all important.
We will do substantial due diligence on potential partners to understand their commercial capability, their return expectations and the overall capital structure. This will require a business plan. Our team has deep experience in all facets of opening and operating a restaurant.
We understand that there may be some areas in which a great partner may need a hand from time to time. We can work with you to share this expertise.
Approval
Process
Steps
- Initial Contact/Discussion
- Application
- Exploratory Discussion
- Non Disclosure Agreement
- Term Sheet
- Business Plan and Initial Meeting
- Franchisor Due Diligence
- Contract Execution
- Site Selection and Buildout
- Training and Open